Atlanta, GA/he/him

PRODUCT

BUILDER

Design leader. I build products with AI for fun and get lost in cities on purpose.

Who I am

Design leader in Atlanta, GA. Currently building Gelatin.

I lead design, and I keep building after the handoff. Most nights that means making something with AI, just to see if it works.

Design☀Building with AI☀Product☀Atlanta☀
Design☀Building with AI☀Product☀Atlanta☀
Building

Things I made
because I wanted to

Some of these are products. Some are experiments that got out of hand. Most of them started at night.

Gelatin

Booking infrastructure for DJs

Live

A gig space for DJs and the people who book them. Started because booking a DJ still runs on DMs and screenshots. North star metric is bookings made through the platform — not signups, not traffic.

Read the case study→
TypeScriptNext.jsVercel

Conversation Starter Game

Three levels of honesty, on purpose

Shipped

Questions for new friends, family, or anyone — sorted into levels so a table can choose how deep it wants to go. The hard part was never the questions. It was pacing them so people actually open up.

Read the case study→
ReactTypeScriptFigma

JelloWorld

The online gold standard of truth

Live

A verification platform that puts a confidence score on content and the people making it. AI does the processing; humans make the final call. The conversation game lives inside it as one of the ways people use the platform.

Read the case study→
ReactTypeScriptExpressPostgres
What I reach for

THE STUFF I KEEP OPEN

Not a résumé — just the tabs that are always up when I'm building something at midnight.

Ced
Design SystemFramework
TypeScriptLanguage
ReactFrontend
TailwindStyling
VercelDeploy
FigmaDesign
ClaudeAI
SchemaPlanning
Impeccable.styleBrand

SAY
SOMETHING

Work, an idea you can't shake, or a city I should go to next. All of it lands in the same inbox.

GitHub

Say hey

LET'S
TALK

Work, an idea, or a city I should go to next. I read everything.

Goes straight to isaidwhaticed@gmail.com.